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Steadfast Collective Events
Next Event
3rd July 2025

A joint event between Steadfast Collective and Stripe, for marketing leaders, CMOs, community strategists, and founders.

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  • Free Event
  • Next Event 3rd July 2025
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Connect with the organiser Pete Heslop, Community Expert
About

Explore how ethical marketing and community-led strategies can drive sustainable growth, be more profitable, and be built to last.

Audiences to Advocates is an evening gathering of 30-50 hand-picked leaders exploring how community can become the most powerful asset in a marketer’s toolkit. 

This is where strategy meets substance, with insights from those who’ve built loyal followings, scaled authentic engagement, and seen community-led growth outperform paid media.

We’ll explore how community is a tried and tested growth channel for brands looking for repeatable momentum.

Agenda

6:30-7:00 PM - Arrival & Welcome
Guests arrive at Stripe’s HQ for drinks, light food, and early networking. An informal start to set the tone for connection.

7:00-7:10 PM - Opening Remarks: Pete Heslop (Steadfast Collective)
Pete frames the evening: he’ll share a couple of powerful stats to set the stage and introduce the speakers.

7:10-7:30 PM - Keynote 1: Alex Holliman (Climbing Trees)
Values-Driven Growth
Alex shares how brands building around shared values and community outperform those just chasing clicks. He’ll walk through real campaigns that prove community isn’t a nice-to-have,  it’s a competitive advantage. (15 mins talk + 5 min Q&A)

7:30-7:50 PM - Keynote 2: Andrew Waldron (DESIGNSNITCH)

From application only to Community first, building desire through curation, and why we chose this route over traditional marketing efforts (15 mins talk + 5 min Q&A)

7:50-8:00 PM - Break

8:00-8:30 PM - Panel: "The Community Advantage"
Moderated by Pete Heslop.

Confirmed Panellists:

  • Dan Barber (Chief Communications Officer @ OCS)

  • Laura Roth (Marketing Strategist; ex AWS, Vodafone, WeWork)

  • Lindsay Taub (Field Marketing Community Manager @ Stripe)

  • George Adams (Senior SWE Manager @ Microsoft)

Topics: Building trust at scale. When to measure vs. nurture. Campaign vs. community. Employee communities. The case for long-term thinking.

8:30-9:00 PM - Final Networking
Continue conversations over drinks.

Our space is limited to 50. Request to join us today.